Omni-channel is defined as the overall strategy that puts the customer centrally by him or her to p

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Omni-channel has become a frequently heard term in the ecommerce industry. In particular, the major retailers seem massively embrace. But what is omni-channel exactly, and what makes it so important for the e-commerce industry? In this blog post we give on the basis of five inspiring omni-channel cases, the answer to that question.
Omni-channel is defined as the overall strategy that puts the customer centrally by him or her to provide a seamless, personalized and consistent stop and shop locations brand and product experience regardless of the device used by the Customer.
With omni-channel customer is key - customers have increasing opportunities to inform themselves and to compare, so the power of the sender of the message is decreasing further providers with such knowledge. As a result, companies are forced to more than meet the needs of the customer before. The customer is thus finally king. This is reflected not only in the sales process, but will be implemented throughout the organization; not least in the customer service.
Omni-channel ensures a seamless, personalized brand and product experience - a well-executed omni-channel approach stop and shop locations gives the feeling that there is a 1-to-1. The recipient of the message (the customer) should feel that the message is only intended for him or her, or at least can be arranged according to his or her wishes. The aim is to increase. stop and shop locations Involvement of the customer in the product and brand In the examples below, which will become clearer.
The brand and product experience remains optimal, regardless of the device used by the Customer - in omni-channel devices used, as it were melting together. Users of different devices (smartphone, laptop, smart TV, etc.) can easily switch between these devices without leaving stop and shop locations the message is distorted. Indeed, these different devices to help each other to reinforce the message.
Nordstrom is an American retailer, founded by John W. Nordstrom and Carl F. Wallin and is based in Seattle. The company has a clear omni-channel strategy and provides customers both in-store and via mobile phones in real-time stock information. Additionally, it announced that wants to install. IPads in the changing rooms Through these iPads, the client can determine whether the clothing is present in a different stop and shop locations size or color at the current location, or that he can place in another store or via the online shop. Better order Marks & Spencer - iPads for employees
Marks & Spencer also uses iPads, but it gives to its employees. If a product is not in stock, the iPad can be used to place. Still an order Time can also be saved in this way, because stop and shop locations the customer stop and shop locations does not need to stand to settle in line. This can be done through the iPad. Media Markt - real-time price comparison
Media Markt is certainly not crazy, but crazy in omni-channel! German retailer, specializing in consumer electronics, has terminals that are connected via a high-speed WiFi connection that allows both customers and employees can request information about products, such as prices and availability. Customers can also stream music and videos from their phone, see live demonstrations, and technology such as 3D and smart TVs compare.
Last week the company announced that in the future, real-time to adapt. Prices based on a comparison with 25 competitive stop and shop locations electronics retailers These prices are adjusted in the shop and in the shop. So the company can always offer low prices and consumers do not compare online. Westfield - physical locker for webshops
Another interesting example comes from London's Westfield shopping center, stop and shop locations offering a click-and-collect service stop and shop locations recently. Here, shoppers can try their online purchases, before they take it home purchases. If the dress does not fit, it can be returned directly on location. More than 260 retailers are engaged in this concept, including major brands like Amazon and House of Fraser. Net-a-porter - omni-channel shopping window
The most unique example I have saved as laastst. Clothing Net-a-porter has developed a unique omni-channel shopping window, through which customers could order. Directly from their smartphone or tablet Click on the video below to see the result.
The companies mentioned above obviously stop and shop locations have to spend on their omni-channel strategy. A big budget This is something the average webwi