Exception franaise forces, the law requires retailers, manufacturers and food producers to runir Oc

MARKETING AND SALES Designing commercial offer Find new customers Calculate the selling price Publicit, promotion, communication techniques oxendales my account of negotiation Using the web to sell INNOVATION AND CREATIVITY Find a business idea to protect his ideas Driving Find a project financing R & D techniques negotiation SUSTAINABLE DEVELOPMENT CSR Green business organic growth INTERNATIONAL INVESTING Acquisitions / EXPORT Prospect for foreign markets Relocating oxendales my account abroad
Home Dvelopper innovate and Sales & Marketing Techniques for SMEs and negotiation Distribution: five good reasons to negotiate now Leclerc, Carrefour, Auchan or system U need to improve oxendales my account their image and their selection diffrencier products sold in radius. Supermarkets promise to better reflect spcificits SMEs. A good card to play while annual negotiations continue.
And if 2014 was the right time to sell your products in supermarkets? oxendales my account The period is favorable for small businesses who wish to be rfrencer or dvelopper their business with Carrefour, Auchan, Leclerc et al. These signs are anything but philanthropists oxendales my account if they cajole recently some of their suppliers SMEs is that they find a NtRTIs for their business and their image. Here is why. 1. SMEs are good for the image of the retail
Supermarkets need to put more SMEs in the spokes to "clean" their image Gravedigger small traders, farmers and much of the food industry. Ct of the monstrous "plants consume" has grown weary customers in quest of nearby places and more humane life. The half of consumers say they have no confidence in the retail, then that 79% they trust the artisans and 75% for small traders. Worse, 64% of Franais, hypermarkets are even a responsibility in the economic and social crisis oxendales my account in France, according to a study of society and consumption Observatory (ObSoCo). Rsultat: "To delight r-, hyper must broaden the range proposed in its stores, says economist Philip Moati coprsident the ObSoCo Nay create oxendales my account the ddi spaces. s View Categories expectations targets: space "hard discount", "bio", oxendales my account "gourmet", "halla l" So many battlements and opportunits for SMEs expressed Other pending.. e by the consumer and poorly satisfied by the brands on the shelf.. than social and environmental responsibility Gold SMEs producing in France are 2 places looking for a retail product offering diffrencie and profitable
The era of "mass-market" is Exceeds: the consumer is currently in quest of diffrenciation. Voil why retailers need to SMEs and diffrencier raliser more comfortable margins. First observation: oxendales my account the major brands are less profitable for retailers, as Unilever, Danone, Nestle and Coca-Cola Colgate have a strong bargaining power. Then Carrefour, Casino, Auchan and Leclerc fight shot low prices on products from top brands to attract shoppers into their stores. oxendales my account Signs displayed oxendales my account for major brands and a variety of prices comparable oxendales my account sales.
"The distribution of mass generates more growth," Dominique Amirault, president of the Federation of companies and entrepreneurs of France which includes 700 companies indpendantes suppliers retail analysis. "By cons there is still plenty of pockets of growth: the need for consumer choice, his taste for the quality ... To meet these new expectations, SMEs are well positioned They offer products for. varis very authentic, with a foothold in a territory ... So we have a common NtRTIs SMEs and retail. " 3. Supermarkets undertakes reflect the fragility of SMEs
Exception franaise forces, the law requires retailers, manufacturers and food producers to runir October February each year to discuss prices and terms of trade of products sold in supermarkets. "These are four months of negotiation that could be more usefully EMPLOYEES do business!" Plague boss agrifood SMEs. To remdier the Feef has signed in September 2013 agreements with the Federation of Trade and distribution oxendales my account (FCD), which includes 21 major retailers intgres (including Carrefour, oxendales my account Casino, Cora Auchan. ..). Commitment by all distributors intgrs: complete negotiations by the end of 2013 instead of the end of February 2014. The INDEPENDENT distributors (U system, Intermarch ...) are not left that they too sign charters commitments: Leclerc s