Caught between hammer and anvil, trading is both secure supplies its customers and avoid a price sp

35% crop loss: information amplifies the phenomenon of decline in production of Bordeaux previously alderwood mall stores assessed at 20%. With 1.3 million hectoliters of AOC Bordeaux symbolizes a situation alderwood mall stores more problematic: since 2009, four consecutive seasons, the volumes are much lower sales. 200,000 hectoliters alderwood mall stores of deficit on each of the last 3 years, passes 800,000 for the current year or a cumulative 1.4 million hectoliters.
Beyond this tight supplies volume, the qualitative picture of the 2013 vintage alderwood mall stores is already alderwood mall stores tarnished: moisture, frost, hail, rot ... many negative vectors, regardless of real or perceived, that will not permit recovery. So is permanently exceeded, the automatic link between alderwood mall stores increased volumes marketed and prices.
Caught between hammer and anvil, trading is both secure supplies its customers and avoid a price spike. Two recent examples concern the intermediate operators in the sector:
-Soaring grands crus signed their end: sales of wine fairs in 2012 fell 385,000 passes (eg -63% for communal alderwood mall stores Médoc), which led signs on stored alderwood mall stores since ceased their purchases in 2013. Without hesitation despite the heavy weight of grands crus (20% of sales fairs), they are folded over the second wine, Cru Bourgeois, high quality (PVC <30 ) other designations.
-Up or at least tension during recorded since 2011 (880 per barrel in 2009/10 for red Bordeaux, 948 in 2011/12 and 1,034 in 2012/13 is 17.5%) did burn the price of the 1st prize and MDD (brand) and generic sales Plöger alderwood mall stores heavy segment but regression.
In this gloomy context, a model appears forwarder wines from wineries "massified". In Entre 2 Mers for example, producers have expanded their surface (80 120ha) provide live as supermarkets hard discount. Buyers despite alderwood mall stores resistance (multiplication of suppliers, logistics), adhere to the "short circuit" which guarantees supply and volumes (400,000 passes for Bordeaux), de facto exclusivity (teaches absorbs almost all the availability of castle), long-term monitoring preserving alderwood mall stores image quality and regularity as the consumer is benefiting, reassured by identifiable elements of the product (name of the winemaker, place of production) and happy to find a wine in a universe where the average life does not otherwise exceed 3 months!
Of course, these examples are risk free (ensure price stability, provide annually the same volume) as small as a vintage 2013 highlights. But in direct contact with the distributor closest to the market, the ability to anticipate, interact to predict and minimize hazards predominates.
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