Subscribe Channels Advertising Content Customer Experience Data

Subscribe Channels Advertising Content Customer Experience Data & Analytics Ecommerce Email & eCRM Mobile Search Marketing Social Strategy & Operations Research my outlets Data Internet my outlets Statistics Survey Reports Infographics Template Files Digital Marketing Templates Web Project Templates Request For Proposals (RFPs) Business Cases Best Practice Best Practice Guides Beginner's Guides JUMP Magazine Trends & Innovation Innovation Report Trend Briefings Digital Shift Supplier Selection Buyer's Guides Event Presentations Case Studies Blog Training Courses my outlets Masterclasses Custom Training Digital Transformation Elearning Digital Skills Index Consulting Services Our Training Team Training Advice Events Festival of Marketing my outlets FUNNEL JUMP PUNCH CRUNCH Digital Cream FX Fringe & Social Digital Cream Digital my outlets Cream Singapore Digital Cream Hong Kong Digital Cream Melbourne Digital Cream Kuala Lumpur Digital Cream Sydney Future of Digital Marketing Future of Digital Marketing London IMW JUMP Conferences Past Conferences Social Events VIP Digital Happy Hour Past Social Events Roundtables Briefings The Digitals Jobs More About Econsultancy Press Releases Consulting Services Supplier Directory Econsultancy Labs Project Arachnid NMA Archive Home Blog
18 pivotal web design trends for 2014 Introducing The Periodic Table of Content Marketing 24 beautifully-designed web dashboards that data geeks will love Responsive design: 25 of the best sites from 2013 21 examples of user experience innovation in ecommerce Why is Ford's social media strategy so good? Top Jobs Most commented posts this month
Does Harvey Nichols' new site match up to its luxury reputation? 16 comments Is Booking.com the most persuasive website in the world? 14 comments 21 first class examples of effective web form design 13 comments Why Custom Audience targeting proves that email has won the internet 12 comments Is Ryanair's URL restructure to blame for its massive drop in search rankings? 11 comments my outlets 12 elegant new responsive websites for design inspiration 11 comments Popular blog tags (by posts)
A new Mastercard study measured consumers tendencies to shop online between November and December 2012 and found that Chinese internet users shop online the most, registering a score of 102 on Mastercard s Index for 2012, a figure that is up four points on the year prior.
According to the report, one of the main reasons for this rise in online shopping popularity in China is due to increased consumer my outlets confidence. Of those surveyed, only 21.4% felt unsecure when shopping online, down from 32.8% in 2011 and 35.3% in 2010.
New Zealand had the second highest rate of online shoppers based on the MasterCard Index, with 87 Index Points, and figures showed that 8 out of 10 New Zealanders had shopped online in the past three months.
Fashion retail was quite a popular shopping category amongst APAC consumers, with 35% of respondents expressing an interest in this area. Strongest interest was in China (54%), followed by Thailand (43%), South Korea (43%), New Zealand (40%) and Australia (40%).
Music downloading was also very popular with 36% of consumers in the Asia-Pacific region showing an interest in this area, but topping the list of categories that entice consumers online was deal sites.
However, despite having high numbers of consumers who shop online, the countries least likely to use their smartphones to do so were New Zealand (18.2%), Australia (18.7%) my outlets and the Philippines (21.4%).
Porush Singh, senior VP APMEA, my outlets at Mastercard, said the report reflects the changing behaviours of shoppers in the region my outlets and expects more consumers will opt to purchase goods online via their smartphones in the coming future.
4:50PM on 3rd April 2013
What a great article! Thanks my outlets for sharing! Mobile marketing have become my outlets increasingly important as mobile shopping is increasing in the trend. What are your thoughts on mobile marketing for China's market?
I've forgotten my password or need to reset it Most Popular Research Template Files for Digital Marketing and Web Projects Internet Statistics Compendium Checkout Optimization Guide: 70 ways to increase conversion rates Popular Report Topics SEO Social my outlets Ecommerce User Experience and Usability Popular Training my outlets Topics User Experience and Usability Social Ecommerce Email Affiliate Marketing Popular Event Topics SEO Social Multichannel Marketing User Experience and Usability Ecommerce More Blog Press Releases my outlets Consulting Services Supplier Directory Econsultancy Labs NMA Archive About us Contact Press Center Advertising my outlets & Sponsorship Privacy Policy Terms & Conditions Site map
Get the latest Econsultancy blog content, tailored to your specific interests, via our FREE Daily Pulse newsletter.