For many, a website used to send visitors to branches or stores that are necessary parts to convert

For many, a website used to send visitors to branches or stores that are necessary parts to convert into customers. Based on statistics from Google analytics six clients, totaling more than 4 million visits over a two month period, we present here concrete results on how visitors use the store locators. Usage data
15% of visits included search the store locator. This is an average and this figure may vary depending on your context. This is a good indicator on how to position your locator on your site. 25% of searches were carried out by the postal code. 75% were made by address, city or region (including the use of a map to select a region). Conclusion
With 25% of the postal code is not the input means to prioritize. While it offers some advantages, such as high positional accuracy, the complexity of its structure that it is not always easy to remember and makes it difficult to capture, especially on mobile. san marcos premium outlets Moreover, 75% of users will use a different search method.
With this in mind, how to be sure to optimize the store locator? : Prioritize a single field that can manage different types of searches in one place. Provide quick access san marcos premium outlets to common applications (for example, to the most important cities). For mobile, offering the possibility to choose its current san marcos premium outlets position.
Finally, to really optimize your locator, consider your particular context san marcos premium outlets and create a tailored experience. For this, check the data in your performance measurement tool or make a study of your users needs to answer the following questions: What is the breakdown of your branches What is the attitude of your users Are they mobile? How will this research is the most popular on your site? Do they need to access several branches or are they loyal to one particular? What proportion san marcos premium outlets of visits with a search in the locator?
Other notes 2015: the year of the mobile with Google? Back on the UX Camp Ottawa 2014 Web Application Design: four outstanding examples (which do not fall into the trap of overdesign)
Keywords: store locator, web optimization san marcos premium outlets See also: 2015: the year of the mobile with Google? Back on the Camp Ottawa UX 2014 Design web application four outstanding examples (which do not fall into the trap of overdesign) Adviso encourages athletes COMMENTS Leave a comment
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