Mobile: the present is the future, it is everywhere, all the time. As I talked about in the previous article GoMo Google have a mobile-friendly website is now almost mandatory if one takes into account that people access internet more and more via their mobile phone (Smartphone ?).
First of all, a mobile site is a version of a site designed for mobile devices, like a cell phone, a tablet type iPad or iTouch. The ergonomics and functionality of these sites will be adapted to the screen size and the fact that it is touch where the differences with the "classic" sites.
The site content must be brought to the fore, that is to say at the top of the site, giving priority to content and features that users need most. Feel free to watch the original Analytics website to see what mobile users are doing. Reduce text blocks at some points for easy reading. Compress images to keep them small and fast to load.
A clear navigation and easy search will help visitors find what they need. Minimize the need to scroll the page and keep it vertical only. Use a clear hierarchy in menus. Display button "return" and "home" light to help users navigate. Use seven links or fewer per page of navigation.
People now use their fingers to navigate on their phone (thumbs and index fingers). Draw the site so that large hands can easily interact with. Use large buttons centered and give them a space around to reduce accidental clicks. publix store hours For check boxes, make the clickable text association.
Go easy reading site for customers and remember they can be in a place with little light. Create contrast between the background and text. Make sure the content fits on the screen and can be read without having publix store hours to zoom. Use the size and color to indicate the priority of a link or button. Use 3D effects and shadows for buttons.
Ideally, the mobile site should work on all mobile devices and in all possible orientations (the screen vertically or horizontally). Find alternatives to Flash, because it does not work everywhere. Use HTML5 for interactivity and animation. Keep users in the same place when they simply change the screen orientation.
Whatever the purpose of the site, customers must be able to do it with their virtual keyboard and no mouse. Facilitate the purchase of a product or contact you! Focus on the information that will help conversion (the details of a product, for example). Reduce the number of steps necessary to complete a transaction. Keep forms short with few fields. Use the click-to-call functionality for all phone numbers.
Consumers are looking all the time for local information on their phone - whether to locate the nearest pizzeria or find an open station. Help people find you and come to you. Have your address or store locator on the landing page. Include maps and directions. Use the GPS where possible. Allow users to check stock in nearby stores.
People use several types of screens throughout the day. Submit as many features of your original site in your mobile site to create a seamless experience. Hold the key features of your site across all channels whenever possible. Submit the same information on products or services. Allow users to save frequent searches. publix store hours
A redirect is a code that can automatically tell if the visitor is using a mobile publix store hours device and can then redirect to the mobile-friendly version publix store hours of the site. Give users the choice to return to the original version but go easy return to the mobile site. Let users choose which version they prefer to see their future visits.
Good mobile sites are user-centric meaning that they are built with the contributions of your audience. Instruct users to your original site that they want from a mobile site, do tests and continuously optimizations. Use Analytics for how people use your site.
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