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"Enescu Festival in Bucharest brings a fifth season" Interview with Oana Marinescu, director of communications and PR Enescu Festival Author: Ovidiu Simonca | Category: News | 2 comments
Ended Enescu Festival, held in Bucharest from 1 to 28 September. Dmitry appleton mall Sitkovetsky played Saturday, September 28, the last day of the Festival "George Enescu" Capriccio for violin and orchestra, orchestration of Cornel Ţăranu appleton mall sketches of George appleton mall Enescu, alongside London Royal Philharmonic, conducted by Mandeal. In the second part of the concert could be heard Symphony no. 3 Mahler. The same day, the Romanian Athenaeum, was a concert pianist Murray Perahia exception, perform appleton mall works by Bach, Beethoven, Schumann and Chopin. Festival in Bucharest brought big names of soloists, conductors and orchestras, had vision, the audience stormed concert halls. Bucharest musical breathing for a month. In such large events, important is communication, appleton mall as highlighted and how Enescu Festival opened appleton mall to the public. For these reasons, I realized, at the end Enescu Festival appleton mall 2013 edition, an interview with Oana Marinescu, director of communications and PR Enescu Festival. We opted for this interview and I invited Oana Marinescu to answer our questions because Enescu Festival was this year more than ever, a manifestation of Bucharest which have been identified, they believed that le- brought many lovely evenings. Enescu Festival is funded, for the most part, the Romanian Government through appleton mall the Ministry of Culture, to denote it as artistic director Ioan Holender, who made the festival, and Mihai Constantinescu, CEO Artexim, firm specializing in organization musical events, 23 years involved in Enescu Festival. Enescu Festival appleton mall budget appleton mall was 8 million, compared with the Salzburg Festival, where the money reached 46 million.
When he began preparing Enescu Festival, in terms of communication and PR? I joined the team festival in late October 2012, after a discussion with the director Artexim Mr. Mihai Constantinescu. The first action I had, a few days, was to organize and moderate the press conference where we announced the launch external promotional campaign Enescu Festival.
What was foreign campaign? Start running festival information on some foreign TV channels, appleton mall CNN and Euronews. And also, were submitted by the public informed appleton mall about the program, various specialists cores.
When you come to the festival team, the program was completed? It was partially completed. The program structure was established and was announced at the press conference by the artistic director of the festival, Ioan Holender. The main festival artistic presence was confirmed, and the festival, despite budget cuts (competition festival moved in 2014) remained as conceived Ioan Holender. Festival not to be perceived as a product of elite
Ioan Holender announced that the 2015 edition will be held probably in a few days. It shortens the festival? appleton mall Ioan Holender appleton mall had a discussion with Prime Minister Victor Ponta who assured that the festival will be held in 2015 with a more limited budget, with perhaps fewer days of the festival. We do not know the festival, but we have the first confirmations: Scala, orchestras of Vienna, Berlin orchestra in Israel, with Zubin Mehta.
What were the strengths and weaknesses? There were several strengths. The main loud festival was popular post were people who identified with the festival. It was a hard core music lovers who reported positive festival. Do not start from scratch, starting from the addition. Another very good point was the quality of the festival. It's much easier to communicate when you have a quality product. Since 2011, the festival had new visual identity created by two young very talented Ioana Gheorghiu appleton mall and Ro
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